Bain Investor
"...highly recommended to anyone who wants to understand business, marketing, and branding. The book is a great addition to the serious business library."
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The Writer's Room
"Wreden pulls together all the elements of branding and provides principles and a new model for marketing in 2005 and beyond...."
Also includes an interview with the author.
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Ecommerce-Guide.com
"While it has become fashionable in some circles to make extravagant claims and recklessly predict the future, Wreden is far too savvy a marketer to play such games... suffice it to say that FusionBranding should be at or near the top of every marketer's reading list."
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IBM Executive Library
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Sun-Sentinel.com
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Business Book Review
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MediaPost
“Ultimately, brands get what they deserve,” Wreden said. “You see, brands think they can
control themselves and it’s my contention that customers define brands. This brand stopped bringing
something special to the table....”
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Pool Online
"There are many branding books that promise a roadmap to the future for brands. Fusion Branding is certainly one of the best of these as it recognises all the elements that make up a brand and how they interact."
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Brand Republic
"The book is finely structured, presents compelling arguments and summarises each chapter with a useful... section of questions for consideration. It will make interesting reading for anyone charged with enhancing or maintaining the corporate bottom line in sales and market share."
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PRWeb
Is marketing suffering a mid-life crisis?
“By distilling the successes of today's – and tomorrow's – top brands, FusionBranding
helps companies avoid expensive mistakes caused by dated marketing myths.”
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PRWeb
Companies are stealing time from customers
"Every day, companies rob us of our precious asset – time. According to customer loyalty expert and author Nick Wreden, all that waiting hurts brands in numerous ways."
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PRWeb
What's better than customer satisfaction?
"Although the goal of satisfied customers is all well and good, it misses the point in any strategic branding effort for three reasons, according to Nick Wreden, well-known customer loyalty consultant...."
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