Snapshot
Title: FusionBranding: How To Forge Your Brand For The Future
Author: Nick Wreden
Author contact: nick @ fusionbrand.com
Publisher: Accountability Press
Publisher address:
3340 Peachtree Rd.
Suite 1800
Atlanta, GA 30326
Publisher email address: info @ accountabilitypress.com
Publisher website address: www.accountabilitypress.com
ISBN: 0-9717442-0-3
Price: US: $29.95; CAN $39.95
Page count: 400 w/index
|
Book summary
Ads, logos and slogans are no longer enough. Branding now requires the ability to do business on customer terms. FusionBranding takes a fresh look at branding, focusing not on how it was done in the past but on how it will be done in the future. To build a FusionBrand, companies – especially those selling to other businesses – must start applying the 10 core principles of branding detailed in the book. Each chapter looks at these principles and the ability to do business on customer terms through the practices of today's most successful brands. Chapters also feature a "FutureView," which looks at branding in 2005 and beyond, "Takeaways," in-depth questions that can help apply FusionBranding principles to your brands, and "Resources" that feature books and Web sites about FusionBranding principles. Illustrations include at-a-glance overviews of trends and comparative tactics.
Summary author bio
Skilled in multiple disciplines, Nick is a brand futurist and a 20-year veteran of branding wars in the technology and other marketplaces. He has been extensively published by Harvard Business School Publishing, InformationWeek and numerous other publications. An insightful consultant and dynamic speaker, Nick has an MA in journalism and an MS in technology management.
Return to Media Center
|
Accountability Press - 3340 Peachtree Rd., #1800 - Atlanta, GA 30326 USA - (001) 770-582-6791
© 2003 Nick Wreden. All rights reserved.
Technical contact: webmaster @ fusionbrand.com - Design and layout: Joanna Erbach, Graphic Designer
|
Contact Center
