"Finally, an intelligent – but not overly academic – book on branding. I'm looking forward to seeing it stir up the branding community that is largely comprised of traditionalists and conformists. In the final analysis, the practice of branding has to achieve some depth... or disappear!"
– Thomas Gad
Author of 4 D Branding and Managing Brand Me
"Nick Wreden's ideas are theses nailed to the church doors of conventional branding. Companies that continue to depend on static PR and advertising will inevitably fall to those that adopt customer equity, accountability and the ability to do business on customer terms as the cornerstone of their branding efforts."
– Nick Morgan
Editor, Harvard Business School Press
"It's not enough to learn about what's happening in branding today. You've got
know what's happening next. And nobody's got a better handle on it than Nick
Wreden. FusionBranding is 'must reading' for every marketing professional –
without exception!
– John Stack
Hannah & Stack Communications Strategies
"Nick Wreden's core messages around accountability, customer equity and supply chain collaboration extend well beyond the Marketing and PR departments; they carry vital concepts that must be addressed across entire companies. FusionBranding is required reading for any executive that needs to grow a successful business in the 21st century. I wish this book had been around sooner to redirect millions of dollars in marketing budgets away from the black hole of mass market branding efforts."
– John Goetzman
President, Electronic Commerce Associates
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"Nick brings a refreshing new viewpoint to the much discussed and overworked subject of branding. FusionBranding represents a paradigm shift that will forever change the way you establish a brand and build customer equity for your products or services. A must read for anyone that wants to win in their marketplace!"
– Stephen P. Harris
eNet Gain Solutions
"Building Customer Equity through Technology"
"That branding and marketing have existed so long without this type of common-sense and quantifiable thinking is amazing. This is a book whose time has truly come. I'm sure it will be read, discussed, and used to pry antiquated thinking out of the way for years to come."
– Brent Laminack
Instructor, Georgia Tech College of Computing Continuing Education
"Finally! Thanks to FusionBranding, marketing is no longer a creative island isolated from the rest of the company. Savvy marketing execs will realize that the organization must buy into FusionBranding concepts or they risk continuing to be regarded as overhead. Smart CEOs and COOs will take the time to read FusionBranding, and quickly discover that future success depends on their ability to implement FusionBranding principles."
– Ellen Valentine
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Book Excerpts